Natale on Via dei Condotti
Via dei Condotti is by far the most expensive street in Rome. It is where the Armani, Gucci, Fendi and Prada mannequins face off, looking as if they’ve just stepped off the runway (and yes, they are judging you for your knock-off jeans/purse/boots/whatever).
However, on the first Saturday of December, it welcomes visitors of all brands and sizes to participate in the festivities as it kicks off the holiday shopping season, complete with the Carabinieri (military police) marching band. The shops collectively choose a particular company as their “theme” for decorations; Mercedes-Benz has that honor this year.
Over 400 stores around the historic center have chosen to participate in “Roma in Luce” – Rome in Lights – and the city simply spectacular. With chestnuts roasting on every corner, Christmas trees in every piazza, and mulled wine offered at aperitivo, it’s hard not to be in the Christmas spirit.